32Red to sponsor Premiership football team
The UK facing online
casino and poker operator, 32Red Plc (“32Red” or “the Company”) has
reached conditional agreement to be the new official club sponsor of Premiership
football club Aston Villa. The two year sponsorship deal includes a logo
on the home and away shirts and comes into effect for the 2006/2007 Premiership
season.
Under the terms of the agreement,
32Red will pay a basic six figure sum per season, with Aston Villa receiving
additional revenues under its marketing affiliate arrangement with the
Company.
Ed Ware, CEO of 32Red Plc, commented:
“This partnership fits into our strategic
marketing plans extremely well. Our presence at targeted sporting events
including Premiership and Championship football matches and horse racing
meetings has worked well for us to date. This deal will sit very well alongside
those activities, as well as our existing online marketing programmes.
“Importantly, this sponsorship will
also significantly enhance our brand recognition by bringing us television,
national press and other media coverage in Britain and around the world.
It is a measured but significant step forward for the 32Red brand. Aston
Villa FC is one of the UK’s biggest clubs and we are very pleased to be
associated with them.”
32Red Plc is based in Gibraltar and
its shares are traded on the Alternative Investment Market (AIM) of the
London Stock Exchange. Their online casino has been awarded the title ‘Best
Online Casino’ for the past three years by the industry’s number one
independent watchdog.
Enquiries:
32Red Plc +350 49 396
Ed Ware, Chief Executive
Ed Andrewes, Development Director
College Hill Associates
Tom Baldock +44 207 457 2020
Notes to Editors
32Red online
casino is an award-winning online casino and poker operator licensed,
regulated and based in Gibraltar. For the past 3 years 32Red has been awarded
‘Best Casino’ by Watchdog and Player Advocate site Casinomeister.
The Company attracts players from
around the world but has a predominately UK player base, with 83% of customers
at 32Red and 32Red online
poker registered as coming from the UK & Ireland.
On 23rd September 2005 the Company
listed on the London Stock Exchange’s Alternative Investment Market.
Article Source:
Amazines.Com
